J.Ciro Watches was born from a passion rooted in family, legacy, and timeless design.

Our Founder, Joe Cirincione, has always had a deep appreciation of watches - he even used his first ever real paycheck to buy his first quality timepiece. After working with another independent brand in a marketing capacity, Joe decided to take the leap and create his own story behind a rather meaningful brand name, J.Ciro.

After setting up their Italian roots in Staten Island, New York, many years ago, Joe's grandparents owned and operated a hair salon called 'Ciro's', a play on their surname, Cirincione. Ciro's was in business for an incredible 41 years and had a major impact on the Cirincione family. As a tribute to his grandparents and their unstoppable work ethic, Joe decided to name his brand "J.Ciro".

Being a watch afficionado his entire life, Joe knew he wanted to create timepieces that would stand out, allow his customers to create and craft their own style, and guarantee they would stand out with absolute show-stopping, high quality timepieces at affordable prices.

In 2016, we introduced our first watch—the Ambassador Dress Watch, a statement piece that marked our entrance into the world of fine timepieces.

Today, J.Ciro is more than a brand; it’s a community of discerning individuals who appreciate precision, craftsmanship, and style. With a growing collection of meticulously designed watches, cuff links, and accessories, we remain committed to delivering exceptional quality at an accessible price.

At J.Ciro, every detail matters. From the materials we source to the design process we refine, we ensure that each piece embodies both function and sophistication. Whether you're searching for a bold statement or a subtle accent, we’re here to help you find the perfect piece.

Joe remains at the helm and makes himself available to chat with customers, prospects, wholesale clients, you name it. Simply reach out via our contact form and chat with Joe any time.